Michigan Chooses Nike, Deal Commences August 2016

Posted on Posted in Michigan Basketball, Michigan Football, Other Sports

Michigan is continuing to fall back to its roots. Interim Athletic Director Jim Hackett announced today a long-term deal with Nike to become the Wolverines’ official athletic footwear, apparel and equipment provider for all 31 programs.

“After careful consideration, the right partner for the University of Michigan was NIKE,” said interim director of athletics Jim Hackett in a press release. “This decision, this partnership is about more than Michigan athletics; at the core, it is about our University community and it is about two great names reuniting for an opportunity that speaks to more than uniforms and apparel.

“NIKE is a recognized leader in its field when it comes to product innovation and we look forward to future collaboration.”

The deal will commence Aug. 1, 2016 and continue to 2027, with an option to extend the deal to 2031. Michigan will stick with Adidas for the remainder of its contract, according to the press release.

Nike is believed to be heavily preferred by new football head coach Jim Harbaugh.

Officially licensed Nike apparel won’t be available for purchase until the deal commences next year.

Tyler Fenwick is the managing editor of The Big House Report. Follow him on Twitter @Ty_Fenwick.

Tyler Fenwick
Managing Editor at The Big House Report
I am an aspiring journalist studying at IUPUI. I am the third (and youngest) manager of The Big House Report, and it's my responsibility to make sure it runs more smoothly today than it did yesterday.